Two Sides. One Marketplace.
Fat Agent is where lead vendors meet agents who actually work inventory—not a firehose, not a spreadsheet import. Connect once; leads post in real time to the right account.
For Lead Vendors
Plug your lead feed into Fat Agent and sell to producers who call, text, quote, and close in one platform. Skip the Instagram ads and outreach funnels you run today just to find agent buyers.
For Agents
Browse vendors by product line and geography. Buy lead packages inside Fat Agent. Every lead lands in your CRM—ready to work while it's still hot.
You Generate Leads. We Handle Distribution.
If you're good at generating leads, you already know the hard part isn't production—it's finding agents who want to buy them and will work them the way they should be worked. Fat Agent replaces the ad funnel with a built-in buyer network.
Skip The Ad Spend
Stop running Meta and Instagram campaigns just to find agent buyers. Connect your feed once and sell to agents already on the platform.
Reach Agents Who Close
Your leads go to producers who quote and follow up inside Fat Agent—not a shared bucket where nobody claims the lead.
Dedicated Vendor Profile
Each vendor gets a profile page: lines of business, geography, lead type, and packages agents can buy—so buyers know exactly what they're getting.
Real-Time Delivery
Leads post the moment you send them. Speed-to-lead still wins—and agents work inventory while they're in Fat Agent, not hours later from a CSV.
Fat Agent · Lead Marketplace
Browse vendors
Apex Lead Co.
AAuto · Home
Nationwide
From $28/lead
View profile →Summit Leads
A-Life · IUL
Southeast
From $42/lead
View profileMidwest Direct
B+Auto
Midwest
From $22/lead
View profileAgents browse marketplace vendors with performance grades—filter by line and geography.
Graded On Performance. Not Promises.
Most marketplaces stop at delivery. Fat Agent measures what happens after—because leads never leave the platform. Vendors earn distribution when their leads perform.
Contact, Close, Premium
Vendor scores reflect contact rate, close ratio, and premium written—outcomes agents care about, not marketing copy on a landing page.
No Grade Until 1,000 Leads
We don't publish a vendor grade until at least 1,000 leads have run through the platform for that vendor. Until then, vendors connect and sell—agents see volume building, not a premature score.
Agent Quality Weighted In
Underperforming agents don't tank a good vendor's grade. Scores weight toward agents who actually contact and work leads—so vendors aren't punished for buyers who never dial.
Buy Packages In-App
Agents purchase lead packages inside Fat Agent. No separate billing portals, no manual reconciliation—inventory, delivery, and follow-up in one place.
Plug In Once. Start Selling.
The connection layer is already built. Post leads from your own landing pages and funnels—or capture them with Fat Agent funnels and quote widgets. Same vendor ID, same real-time delivery into the marketplace.
Vendor ID And Endpoint
Approved vendors receive a unique ID and API endpoint to authenticate and post leads into Fat Agent.
Map To Agent Or Organization
Each lead maps to the correct agent ID or organization—so it lands in an account someone is working, not a queue nobody checks.
Your Funnel Or Ours
Keep generating on your own pages—or build capture with Fat Agent funnels and quote widgets. Either way, leads post into the marketplace through the same connection.
List View Inside Fat Agent
Agents browse all marketplace vendors in one list—filter by line, geography, and lead type before they buy a package.
If You're A Lead Vendor
Apply as a preferred provider, connect your feed, and start selling to agents who need inventory—without building a funnel to find buyers.
Apply as a Lead VendorApply And Get Listed
Talk with us about your sources, products, volume, and quality standards. Approved vendors get a profile and marketplace listing.
Connect Your Lead Feed
Receive your vendor ID and endpoint. Map each lead to the right agent account and post in real time.
Sell To Agents Who Work Leads
Agents buy packages in-app. You focus on generation—Fat Agent handles distribution, routing, and performance tracking.
If You're An Agent
Browse marketplace vendors, buy the packages that fit your book, and receive leads in the same system where you quote and follow up.
Apply as a Lead VendorBrowse Vendor Profiles
See lines, geography, lead types, and packages—plus performance grades once a vendor crosses 1,000 leads.
Buy A Package In-App
Purchase lead inventory inside Fat Agent. No separate vendor portals or manual imports.
Work Leads Immediately
Leads post to your account in real time—call, text, quote, and close without switching platforms.
Already Have A Vendor?
Not shopping the marketplace yet? Connect the vendor you already buy from and receive leads in Fat Agent—ready to call, text, and quote without imports.
Apply as a Lead VendorTell Your Vendor
Ask your lead vendor to post into Fat Agent. Our platform integrates with the sources agencies already use.
Get API Access
We provide a unique endpoint and vendor ID. Share those details so your vendor can post leads directly into Fat Agent.
Map And Go Live
Leads map to your agent ID or organization and post in real time—no spreadsheet imports or manual sorting.
Vendors Need Buyers. Agents Need Inventory That Performs.
Lead vendors: plug in and sell without the ad spend. Agents: buy from vendors graded on real outcomes—or connect the vendor you already use.
Apply as a Lead Vendor