One Integration. Unlimited Distribution Points.
Embedded insurance distribution means your products are quotable wherever Fat Agent agents meet consumers—not only inside the CRM. Connect once through carrier APIs, and your rates follow agents to their websites, paid landing pages, and pre-built funnels.
Integrate Once
Connect quote, apply, and policy data through Fat Agent carrier APIs. Your products join the same engine agents already use every day.
Go Live in the Engine
Once connected, your products compete in real time inside the all-lines quote engine—life, auto, home, renters, annuities, and more.
Embed Everywhere
Agents deploy quote widgets and funnels with one snippet. Your products travel with them—no separate integration per website or campaign.
How Embedded Distribution Works
Carriers connect at the platform layer. Agents distribute at the channel layer. Consumers quote where they already are.
Book DemoConnect Your Products
Work with Fat Agent to plug your quote and apply APIs into the platform. One integration—not a separate project for every agent or agency.
Activate in the Quote Engine
Your rates and applications become available inside Fat Agent alongside other appointed carriers. Agents quote from one customer profile.
Agents Embed on Any Channel
Website widgets, landing pages, and pre-built funnels all pull from the same engine. A visitor quotes on the agent's site—not a carrier portal.
Track Performance
See where quotes originate, how they convert, and which embed points drive the most new business for your products.
Where Your Products Show Up
Every channel below runs on the Fat Agent quote engine. When your products are connected, they are available in each one automatically.
Agency Websites
Agents embed a JavaScript quote widget on homepages, service pages, and blog posts. Visitors compare real-time rates without leaving the site.
Paid Landing Pages
Campaign traffic lands on a page with quoting built in. Your products appear in the comparison set the moment the visitor submits.
Pre-Built Funnels
Fat Agent funnels include insurance questions, real-time quoting, booking, and CRM handoff—your products are in the quote step from day one.
In-Platform Quoting
Agents also quote from the CRM and quote engine during live conversations. Embedded distribution extends shelf space beyond the office.
Why Carriers Choose Embedded Distribution
Traditional distribution often means a portal agents must remember to open—or a custom integration for every new partner. Fat Agent flips that model.
More Shelf Space
Your products appear wherever agents market—not only when they log into a carrier site. More touchpoints mean more chances to win the quote.
Less Drop-Off
Consumers quote where they clicked. Fewer handoffs between a landing page, a portal, and an application means fewer abandoned quotes.
No Per-Channel Builds
Agents do not need your IT team for every new website or funnel. Connect to Fat Agent once; distribution scales with the agent network.
Built With Major Carriers
Liberty Mutual, Nationwide, Assurant, Allianz, Branch, Clearcover, and others already distribute through Fat Agent. You join a live quoting network—not a pilot.
Already on Fat Agent?
If you are an agency using Fat Agent, embedded insurance works the other direction too. Every carrier connected to the quote engine is automatically available in your website widgets, funnels, and landing pages.
Deploy a quote widget on your site, launch a pre-built funnel, or send traffic to a landing page with quoting built in. Connected carriers surface in real time—no extra setup per carrier.
Put Your Products Where Agents Already Sell
Partner with Fat Agent to connect once and distribute through every embedded quote experience on the platform.
Book Demo